ABOUT

CYNTHIA

SOTO

 Almost two decades ago I started in the Real Estate industry as an assistant, and lucky for me I worked in an office full of amazing people that saw my potential, even when I couldn’t see it. It was obvious to them that I loved speaking with people, and that I took a genuine interest in each customer’s life. It wasn’t long before they convinced me to become a loan officer myself. I got licensed and remained an assistant for over a year. Receiving that steady paycheck stub was a blessing and a curse. I survived month to month but it took so much of my time and energy I didn’t network or look for people that might need my help. Then came the day that I thought was the worst of my life, I got laid off because the market was slow. I cried until one of my mentors told me to stop feeling sorry for myself and use the license I earned. And that’s exactly what I did. Over time my first customers helped me grow by recommending me to their friends, family, and co-workers. In fact, the average length of my relationship with my clients is almost 10 years. That means that my earliest clients are still working with me, and all their referrals keep coming back because they know I will never push a product on my clients that I feel isn’t in the best interest of their short and long-term financial goals.
Fast Forward 16 years, and I am taking this amazing next step of working with a cutting edge firm known as “The Mortgage Guys”. This new chapter in my career has allowed me to better reach and stay in touch with all my clients many of whom have become close friends by providing an environment that allows me to take more control of the communication and to be out in the field with you finding and solving your home loan problems. It is my hope that you will continue to allow me to be the loan officer you have come to trust with your most personal and important decisions; those involving your home and that of your family. 

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